Here is a cello box with header.You can see that the generic Trading Card Guild box had a colorful display that was quite eye catching.
Typical cello pack front, back and edge (showing how many cards could be packed in):
Here is a partial uncut sheet, front and back, from an old Legendary Auction:
Penny and nickel packs/wrappers:
Here is one of the more iconic cards, Notre Dame's Four Horseman: